Ikea Srbija D.O.O. Beograd (Serbia)

Ikea Srbija d.o.o. Beograd is the Serbian affiliate of the global IKEA home furnishing group, responsible for retail operations and market development in Serbia. The company operates a full scale IKEA store at Bubanj Potok in Belgrade, complemented by planning studios, delivery and pickup points and an e commerce platform offering the full IKEA range of furniture, home accessories, kitchen systems, textiles and household products. Its business segments include in store retail, online sales, home delivery and assembly services, planning and consulting for kitchens and storage solutions, as well as food services and Swedish specialty products. Geographically, Ikea Serbia serves the entire Serbian market, with the Belgrade store as the main hub and regional reach achieved through click and collect locations and distribution points in cities such as Novi Beograd, Novi Sad and Nis. Key assets include the IKEA brand, the Belgrade store, the national logistics and delivery network and the digital sales platform. Strategically, Ikea Srbija focuses on strengthening IKEA penetration in the local market by offering functional, well designed and affordable home furnishing solutions, integrating physical and online channels and promoting sustainability, energy efficiency and circularity in its product and service offering.