Sunplus Technology Co., Ltd. (Taiwan, China)

Sunplus Technology Co., Ltd. searches, develops, designs, tests, and sells high-quality, high value-added consumer integrated circuits (ICs). Its products are based on core technology in such areas as multimedia audio/video, single-chip microcontroller and digital signal processor. There technologies are used to develop hundreds of products including various ICs: liquid crystal display, microcontroller, multimedia and application specific. The Company was IPO on the Over-The-Counter stock market in September, 1997 and listed on the main board of the Taiwan Stock Exchange (TSE) in January, 2000. Some of the Company’s shares have been issued in the form of Global Depository Receipts (GDRs), which have been listed on the London Stock Exchange since March 2001. Sunplus has been focusing on consumer IC design since start-up. After the re-grouping in 2006, the product lines are IC solutions and IPs mainly for multimedia home applications for the home entertainment IC market will be very potential and highly growing while the concept of “digital home” is getting an ideal and desired life style. The Company’s major businesses include the manufacturing of electronic component, product designing, international trading, software design services, data processing services, R&D, manufacturing, testing, selling of ICs and ICs module, R&D, selling of application software and IPs, trading and agency business of ICs. Sunplus is mainly supported by the Home Entertainment Business Unit which includes the IC design center and system development center. At the end of 2010, there were 634 employees in Sunplus, including 465 R&D staff, which accounts for 73% of the total workforce. Sunplus, with its R&D expertise and plentiful reusable IPs, has a good opportunity to win the market by differentiating product designs and optimizing cost structure, after reorganization, Sunplus and its IC design subsidiaries have been focusing on different IC applications for better flexibility and efficiency, meanwhile, Sunplus and its affiliates can be pulled together to grip the new customers and expand market shares because of the group synergies. The company was established in year 1990.