Serm Suk Pcl (Thailand)

Sermsuk Public Company Limited is a Thailand-based beverage company located in Bangkok. The company was established in 1953 and has been instrumental in developing Thailand's carbonated soft drink market over the past six decades. Sermsuk's success includes the introduction of their own international beverage brand, est, which has become a leader in the Thai market. In addition to carbonated soft drinks, Sermsuk now offers non-carbonated beverages such as Crystal drinking water, energy drinks, and ready-to-drink herbal teas like Oishi. They are proud to be Thailand's first integrated company in the non-alcoholic drinks market. In 2012, Thai Beverage Logistics Co., Ltd. acquired a significant shareholding in Sermsuk, making it one of the five major businesses in the Thai Beverage Group. The company shifted its business direction to meet evolving market demands and consumer needs. Sermsuk's main products and services include soft drinks, drinking water, sport drinks, energy drinks, and other beverages. They operate through two segments: Carbonated soft drink and Non-Carbonated soft drink. The carbonated soft drink segment produces and distributes soft drinks and sport drinks, while the non-carbonated soft drink segment produces and distributes drinking water, energy drinks, and other beverages. Some of Sermsuk's popular products include ZEA Tuna Essence, v-boost, est, Crystal, Oishi, 100 Plus, Jubjai, Sarsi, Rock Mountain, Ranger, and Powerplus. The company's subsidiaries include Sura Bangyikhan Co., Ltd., Krittayabun Co., Ltd., Modern Trade Management Co., Ltd., Num Yuk Co., Ltd., Num Palang Co., Ltd., Num Nakorn Co., Ltd., and others.