Mida Assets Pcl (Thailand)

Mida Assets Pcl is a Thailand-based company located in Bangkok, Special Governed District of. The company is primarily involved in the sales of household electrical appliances and motorcycles on hire purchase. Their main products include visual and audio equipment, and they sell products from various manufacturers and distributors such as LG, Panasonic, Samsung, Sharp, Toshiba, Hatari, Soken, Samart, and Mitsumaru. In addition to sales, Mida Assets Pcl also offers on-site before- and after-sales services for their customers. This includes product demonstration, trial use, delivery, installment payment, hire purchase payment, on-site maintenance, and product warranty throughout the period of installment payment. The company sets the installment payment period between 3 and 24 months, depending on the financial status and payment capability of each hire purchase customer. As of 2017, Mida Assets Pcl has 99 branches, including 1 headquarters, 1 central warehouse, and 97 branches operating hire purchase services in 50 provinces, with 1 foreign branch. The majority of their branches are located in the central and northeastern regions of Thailand. The company primarily targets retail middle-to-lower-class clients residing outside the precincts of provincial municipalities. Mida Assets Pcl is also engaged in other businesses such as real estate development, hotel operations, advertising, public relations, and events services. They provide a range of home appliances including televisions, air conditioners, home theaters, refrigerators, washing machines, and fans.