Pepco Slovakia S. R. O. (Slovakia)

Pepco Slovakia S. R. O. is the Slovak operating company of the European value retail chain Pepco, which is part of the Pepco Group. The company manages a network of discount stores across Slovakia, offering a wide assortment of clothing, home textiles, decorative items, toys and everyday household products at low prices. Its core customer segment is families with limited budgets seeking affordable fashion for children and adults and products to equip and decorate their homes. Pepco stores are typically located in shopping centers and retail parks and operate on a standardized small to medium format with high merchandise turnover. The Slovak operations are integrated into the group's centralized sourcing, logistics, merchandising and marketing systems, benefiting from large scale procurement from Asian and European suppliers and from a unified brand concept used in many European countries. Key assets include the Pepco brand, a dense and growing store network, lean cost structure, and a focused assortment model based on fast moving, value priced clothing and general merchandise. Strategically, Pepco Slovakia positions itself as an everyday low price retailer in the non food discount segment, concentrating on store expansion, optimization of assortments and strong price perception to increase market share among price conscious consumers in Slovakia.