Playsimple Games Pte. Ltd. (Singapore)

PlaySimple Games Pte. Ltd. is a Singapore-incorporated mobile game development company focused on the creation, publishing, and live operation of casual puzzle and word-based mobile games for a global audience. The company's portfolio comprises games built around wordplay, logic, and puzzle mechanics designed for mass-market appeal, with emphasis on accessibility, replayability, and long-term user engagement. Core capabilities include game design, content development, user experience optimisation, monetisation design, performance marketing, and live-operations management through regular updates and feature enhancements. PlaySimple operates a digital-first distribution model, delivering games globally through major mobile app platforms, and generates revenue through a combination of in-app purchases and advertising. Strategically, the company is positioned within the casual mobile gaming segment, focusing on scalable content systems, data-driven optimisation, and sustained engagement across diverse international user bases.