Dedeman SRL (Romania)

Dedeman SRL is a successful Romanian business that was established in 1992. The company has developed a retail chain specializing in construction materials and DIY interior design products for customers who want to build and furnish their homes. Dedeman has experienced consistent and sustained growth, with its most valuable asset being its employees. The company's dynamic and pragmatic workforce, spread across its 59 retail stores, is always attentive to the plans, requirements, and needs of its customers and partners. In 1994, Dedeman had only 11 employees, which grew to 245 in 2002. Today, the company has over 12,800 dedicated colleagues serving its customers. Dedeman's stores offer a wide range of products, including items for heating, plumbing, electrical, sewage, and gas installations, as well as basic construction materials, interior design materials, tools and accessories, equipment, protective gear, garden supplies, furniture, electronics, and appliances. The company's product range is extensive, with over 60,000 products available in its physical stores and 85,000 products available online through its website and app. These products are sourced from both domestic manufacturers (approximately 85%) and imports from countries such as France, Italy, Spain, Poland, Slovakia, Germany, and China. Dedeman also provides quality services that complement customers' shopping experiences. Alongside guidance and consultation, the company offers logistics and assistance services, creating a friendly and flexible environment that encourages hardworking and entrepreneurial individuals to return. In addition to its commercial activities, Dedeman is committed to corporate social responsibility (CSR) and consistently invests in sports, culture, education, and community projects. These initiatives are now consolidated under the "Planuri de Bine" (Good Plans) project.