Max Poland Sp. z o.o. (Poland)

Max Poland Sp. z o.o. (Warsaw) is the Polish operating entity for the MAX Premium Burgers quick-service restaurant brand, delivering a premium fast-food proposition through company-operated restaurant locations and digital ordering channels. The business segments include restaurant operations (dine-in and takeaway), off-premise fulfillment (delivery and click-and-collect style ordering via brand systems), and menu innovation anchored in both animal-protein and plant-forward ranges. The product portfolio spans set meals and core burgers (including beef and pork-based burgers), chicken and salad formats, plant-based options positioned under the Supreme Green concept, sides and sauces, beverages, desserts, coffee, and breakfast offerings, supported by branded premium shakes and smoothies and rotating promotional menu items. Geographic scope is Poland with a multi-city footprint, operating as part of the wider MAX Burgers group active across multiple European markets, enabling shared standards for menu, brand and sustainability governance. Key brands and assets include the MAX Premium Burgers brand, the restaurant network, the MAX mobile application and direct ordering platform, and the menu architecture supporting both classic and low-CO2 positioned product lines. Strategic focus and positioning emphasize premiumized QSR execution, convenience through app-based and delivery-enabled access, and a sustainability-led brand narrative supported by structured reporting, climate and resource initiatives, and an explicit portfolio shift toward increasing the share of meals without red meat through scaled plant-based and alternative menu development.