European Appliances Poland Sp. z o.o. (Poland)

European Appliances Poland Sp. z o.o., registered in Warsaw, operates in the wholesale and distribution of household appliances, electric housewares and consumer electronics. The company functions as a Polish corporate vehicle for the Whirlpool brand in Poland: the Whirlpool online store and related digital presence in the country are operated under legal rights reserved to European Appliances Poland Sp. z o.o., with the Whirlpool trademark used under licence from Whirlpool Properties Inc. The main business segment is the sale, primarily on a wholesale basis, of large and small household appliances such as washing machines, dryers, dishwashers, refrigerators, cookers, ovens and related accessories, complemented by retail and e-commerce activities, agency sales for household goods and management of related property. Geographically, the company's activity focuses on the Polish market, where it distributes appliances to large retail chains, specialist electrical retailers, independent stores and end consumers via the Whirlpool branded online store, acting as the local commercial interface for Whirlpool in Poland. Key brands and assets are centred on the Whirlpool brand and associated product portfolio, including premium and mid-range kitchen and laundry appliances, as well as customer service infrastructure, service network coordination and logistics capabilities required for distribution of bulky household appliances. Strategically, European Appliances Poland positions itself as a dedicated platform for developing Whirlpool's presence in Poland, focusing on strengthening brand recognition, expanding direct-to-consumer channels, and optimising wholesale relationships, while managing local regulatory, tax and reporting obligations for the group's appliance business.