Amica Handel I Marketing Sp. z o.o. (Poland)

Amica Handel i Marketing Sp. z o.o. is the central marketing and commercial company within the Amica Group, responsible for developing and managing the Amica brand and supporting the sale and promotion of the group's household appliances. The company oversees product launch strategies, market analysis, advertising campaigns, digital communication and public relations, coordinating activities across domestic and international markets. It also acts as a wholesale distributor of household appliances and consumer electronics, supplying retail chains, specialist stores and e-commerce channels. Through its role in group distribution and brand development, it supports the presence of Amica products in more than 40 markets, with a strong focus on Central, Eastern and Western Europe. Strategically, the company functions as the group's marketing and sales hub, integrating product positioning, market expansion and brand-building initiatives to reinforce Amica's status as a leading Central European home appliance producer.