Ace Hardware Philippines Inc (Philippines)

Ace Hardware Philippines Inc. is a home improvement and hardware retail company operating the ACE Hardware brand in the Philippines and forming part of the SM Retail group under SM Investments Corporation. Established in 1997 with its first store at SM Southmall in Las Piñas, it has expanded into one of the country's leading home hardware chains with more than two hundred branches and dedicated Ace Builders Center formats nationwide. The company offers a broad assortment of products covering hand and power tools, hardware, paint and painting accessories, plumbing and electrical items, home maintenance and repair supplies, small appliances, storage and organization solutions, lawn and garden products, automotive accessories and chemicals, pet care, and home basics. Ace Hardware operates primarily in shopping malls and commercial centers, particularly within SM Supermalls, but also in community and stand-alone locations. Its customer base includes do-it-yourself homeowners, contractors, small businesses, and institutional buyers seeking a convenient one-stop shop for home improvement and repair needs. The retailer combines the global ACE brand proposition with localized product ranges and pricing tailored to Filipino households. Strategically, Ace Hardware Philippines positions itself as a “most helpful hardware store,” focusing on wide assortment, competitive price points, accessible locations, trained in-store staff, and omni-channel initiatives such as online ordering and click-and-collect, while leveraging the broader SM ecosystem for traffic, logistics, and brand visibility.