Secret Recipe Holdings Sdn. Bhd. (Malaysia)

Secret Recipe Holdings Sdn. Bhd. is a Malaysia-based food and beverage group engaged in the operation, franchising and management of café and restaurant chains, most notably under the Secret Recipe brand. The company's business activities encompass the production of cakes and desserts, café-style dining operations, food product development, brand management and franchise network oversight. Its product offerings include freshly prepared cakes, pastries, Western and Asian fusion meals, beverages and takeaway items. Secret Recipe operates a widespread network of outlets across Malaysia and international markets through company-owned and franchised stores. Its operations are supported by central kitchens, supply chain infrastructure and quality assurance systems to ensure product consistency. Strategically, the company focuses on brand scalability, menu innovation, franchise system development and customer experience enhancement, positioning itself as a leading lifestyle café brand within Malaysia's casual dining sector.