Mercedes-Benz Malaysia Sdn. Bhd. (Malaysia)

Mercedes-Benz Malaysia Sdn. Bhd. is the national sales company and principal representative of Mercedes-Benz Group AG in Malaysia, responsible for the wholesale distribution, marketing, and brand management of Mercedes-Benz passenger cars, vans, and related products. The company's activities include sales planning, marketing communications, dealer network management, after-sales service support, parts and accessories distribution, and customer experience development. Mercedes-Benz Malaysia also oversees local assembly operations through strategic partnerships, enabling selected models to be assembled domestically to enhance market competitiveness and responsiveness. Its operations are supported by a nationwide network of authorised dealers and service centres. Strategically, the company is positioned as a leading premium automotive brand in Malaysia, emphasising luxury, safety, advanced technology, and innovation. Key strategic priorities include expanding the portfolio of electrified vehicles, enhancing digital and connected services, strengthening after-sales excellence, and reinforcing long-term brand equity through premium customer engagement and ownership experiences.