Al-Ikhsan Sports Sdn. Bhd. (Malaysia)

Al-Ikhsan Sports Sdn. Bhd. is a Malaysia-based sporting goods retailer operating one of the country's largest sports retail chains under the Al-Ikhsan Sports brand. The company is engaged in the retail of sportswear, footwear, equipment, and accessories covering a broad range of sports and lifestyle activities. Its merchandise portfolio includes products from major international brands such as Nike, Adidas, Puma, Under Armour, and other globally recognized sports labels. Al-Ikhsan operates an extensive network of physical retail outlets across Malaysia and complements its brick-and-mortar presence with an e-commerce platform to serve nationwide customers. Key assets include its retail store network, supplier relationships, and brand recognition in the Malaysian sports retail market. Strategically, the company positions itself as a mass-market sports retailer focused on accessibility, breadth of assortment, omnichannel retailing, and nationwide reach.