Xiaomi Colombia S.A.S. (Colombia)

Xiaomi Colombia S.A.S. is the Colombian subsidiary and local corporate entity of the global technology company Xiaomi Corporation, operating through its official ecommerce and retail platform serving the Colombian market. Incorporated on October 13, 2021 as a simplified joint stock company (S.A.S.) with principal offices in Bogota, the company's business segments and products include retail and distribution of consumer electronics such as smartphones, wearables, smart home devices, accessories and Internet of Things (IoT) products; ecommerce services via its official online storefront and support services including local customer support and warranty under Colombian regulations. Geographic scope and reach covers national retail operations with a network of official brand stores and authorized points of sale in major cities, supported by digital commerce channels and local marketing initiatives. Key assets include its brand presence, official Xiaomi product portfolio tailored to the Colombian market, digital commerce infrastructure and customer support frameworks. Strategic focus and positioning involves expanding the adoption of connected technology and smart devices across Colombia by aligning global innovation with localized retail and support, enhancing consumer access to Xiaomi's ecosystem of products within a competitive technology landscape.