Shenzhen Huijie Group Co., Ltd. (China)

Shenzhen Huijie Group Co., Ltd. is a comprehensive lingerie company based in Shenzhen, China. The company specializes in ergonomic research, process technology research, brand planning and promotion, development and design, manufacturing, and marketing of underwear. It is one of the few companies in the Chinese lingerie industry that has been honored as a Chinese famous brand (bra) and a well-known Chinese trademark. The company owns six brands, including Manifen, Yiwisi, Lanzhuoli, BOBY BEAUTY, Qiaobaishi, and COYEEE. Each brand has a clear positioning and caters to different target groups, covering different age groups and customer segments, forming a comprehensive brand system. Manifen brand underwear has been recognized as having a comprehensive market share in the same category for eight consecutive years (2005-2012) by the China Commercial Federation and the China National Commercial Information Center. The women's underwear of the brand has been ranked among the top in the same category for eleven consecutive years (2002-2012) in terms of market sales. In 2011, the Manifen brand was honored as the most influential brand in the Chinese consumer market for 20 years. The Yiwisi brand was awarded the "Brand Growth Award" for promoting China's consumer economy growth in 2009 by the China Commercial Federation and the China National Commercial Information Center in March 2010. In 2012, Yiwisi brand women's underwear ranked among the top ten in terms of comprehensive market share in the same category. The company has nearly 2000 direct sales terminals nationwide, establishing a wide-ranging sales network. Currently, the company has two production bases, one in Shantou and one in Ganzhou.