The subject has existed in footwear industry for 12 years. It is a member of the Sung Hyun group which its parent company has 30 years of experience in this industry. In addition, the Sung Hyun group has penetrated in Vietnamese market by establishing SUNG HYUN VINA JOINT STOCK COMPANY formed in 1999 in Binh Duong Province, VIET STAR BINH DUONG CO.,LTD in 2007 in Binh Duong Province, SUNGHYUN DAK LAK LIMITED COMPANY in 2010 in Dak Lak, SGX in 2011 in Binh Duong Province, and SOUTH SEA VINA COMPANY LIMITED in 2016 in Binh Duong Province. These imply that the Sung Hyun group has ambitious expansion to meet customer demands and is familiar with politics, doing business in Viet Nam. Moreover, this industry in Vietnam has attracted the Sung Hyun group expanding the business here. Furthermore, these factories are located at Binh Duong province and hence, this will help the Sung Hyun group save transportation cost between them. Based on interview by phone call in Apr 2023, there was an allocation in orders among members of the Sung Hyun group.The Sung Hyun group's partners are GEOX respire, Superfit, Haix, Uvex, Stride Rite, Kamil, Palladium, Unikhan, Deichmann, etc. Some rivals of the Sung Hyun group is TKG Taekwang Co., Ltd, K2 Korea Co., Ltd, Samdeok Trading Co., Ltd, K2 Safety Co., Ltd, Trekstar Co., Ltd, Jiben Safety Co., Ltd, Jiben Safety Co., Ltd, Barak Co., Ltd, Nova International Co., Ltd and so on.
Headquarters
No. 7, Thong Nhat Avenue, Song Than 2 Industrial Park, Di An Ward
Tuyen Quang; North Eastern Vietnam;
Postal Code: 75000
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