Wei Chuan Foods Corp. (Taiwan, China)

In 1953 Mr. Huang Leih-ho established Wei Chuan Foods Corp. with the original name Hotai Chemical Corp. Ltd. In 1954 the company changed to the present name. Wei Chuan Food Corp. is the Taiwan-based manufacturer of Chinese condiments, canned goods, drinks, and frozen goods. Its more popular, widely recognized products include canned pickles, soy sauce and oyster sauces, and frozen dumplings and wontons. In 1972 the Wei-Chuan USA division was founded and operates manufacturing and customer service centers in Jersey City, Los Angeles, San Francisco, Chicago, Atlanta, Houston, and Tennessee. In August, 1995 the Wuhan Wei-Chuan division was founded as a joint venture with Wuhan Weijing Factory targeting Hubei and Sichuan. Products include MSG, soy sauce, animal feed, and bouillon. Brands include Vecon, Wei-Chuan, and Great Bridge. After years of development the company has five factories in Taiwan: Taichung factory producing tinned food, soy sauce, MSG gourmet powder, seasonings, fresh juice; Doliu factory producing whole-fat instant milk powder, flavored milk powder, baby milk powder, Tetra Pak sterilized milk, soy milk, rice milk, juice, cooler drinks, fermented milk, gel; Kaohsiung factory producing milk and pudding; Longtan factory producing salad dressing, sauce, refreshment/snack; and fresh food factory producing plain bread, small bread, cake and other; and bakery ingredients. The company’s distribution business is mainly through the operation of supermarket chain stores, as well as logistic system, namely Sungching Supermarket, Chinese Youth Store Corporation and Kang Kuo Marketing Corporation. In the future the company tries to develop its business in three ways, i.e. in the Mainland of China to reinforce its operation system; in Taiwan to be the most competitive food company specialized in marketing and globally to connect with top world players through strategic alliances & technological cooperation.