Taiwan Sanyo Electric Co., Ltd. (Taiwan, China)

Headquartered in Taipei, Sanyo Electric (Taiwan) Co., Ltd. was established in February, 1963 with capital NT$ 3 million. In September, 1997 the company listed in Taiwan Stock Exchange. The major shareholder, Sanyo Electric Co., Ltd. holds a 46.6% stake. Sanyo Electric (Taiwan) Co., Ltd. is principally engaged the manufacturing and distribution of household electrical appliances. The company provides four categories of products: household electrical appliances, wireless products, small household electrical appliances, as well as information products. The main products include refrigerators, freezers, washing machines, clothes dryers and air conditioners, color televisions, thin televisions, video and audio disk players. In June, 1994 the company was granted ISO 9001 and 9002 Certification. And in December, 1999 it was granted ISO 14001 international standard management system certification by Bureau of Standards, Ministry of Economic Affairs. The company’s products are mainly sold in the domestic market. Its sales channels include traditional distributors, chain stores and supermarkets, etc. and it has 24 stations and five overhaul plants in its after-sales service network. Currently the company’s household electrical appliances include household electrical appliances (accounting for 67%), wireless products (accounting for 25%), small household electrical appliances and information products. Among the household electrical appliances, refrigerators, freezers and washing machines accounted for 68% to 72% of the total revenue. Among the wireless products including color televisions, thin televisions and video and audio disk players, LCD-TV accounted for the largest share. Small household electrical appliances include electrical fans, electrical shavers, electrical cookers, microwave ovens and mixers, etc. The market share of electrical appliances reached 15% and that of wireless products reached 9%.