Quadrant - Amroq Beverages SRL (Romania)

The beverages business has long presence in the Romanian market through PepsiCo franchised bottling company Quadrant Amroq Beverages since 1997. Starting 2006 Quadrant Amroq Beverages is purchased by the second largest Pepsi bottler worldwide. The company becomes known as QAB – PepsiAmericas. In 2010, the global merge between PepsiCo, Pepsi Bottling Group (PBG) and PepsiAmericas (PAS) transformed us in one of the biggest companies within foods and beverages sector with a portfolio of more than 200 brands and a global presence. Following the global merge in 2010 the local companies in the Romanian market, Star Foods and PepsiAmericas, become one within PepsiCo system gaining the role of a key player in the local market, with 4 plants and a portfolio of 7 core brands: Lay’s, Krax, Star, Pepsi, Prigat, Roua Muntilor, Lipton Ice Tea.