Initiative Romania is founded in 1994 and is the first multinational full-service media agency to enter the local market. Initiative is part of a bigger family of advertising and media companies – the Interpublic Group (IPG), one of the top three holding companies in the world. Initiative is the exclusive publisher of some key market research analysis dedicated to marketers & the industry at large. One of these publications, Media Fact Book, which we have produced annually since 1997, has become the reference guide for the Romanian and international media industry. For the past 5 years, Initiative Romania has successfully outperformed the market, making us the 2nd largest international media agency in Romania (according to 2010 RECMA ranking).
Headquarters
Strada Grigore Alexandrescu Nr. 89-97
Bucharest; Bucharest;
Contact Details: Purchase the Initiative Media SA report to view the information.
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