Efu Life Assurance Limited (Pakistan)

EFU Life Assurance Limited is a life insurance company located in Karachi, Pakistan. It was incorporated in November 1992, becoming the first private sector life insurance company in the country. The company started its group life insurance business in early 1993 and began writing individual life insurance policies by March 1994. EFU Life Assurance Limited is known for its strong financial base, with the highest paid-up capital of Rs. 1 billion in the private sector. It is also one of the leading asset managers in Pakistan, offering a diversified portfolio of products. The company introduced the first window family Takaful operations under the brand name 'Hemayah' and launched the first mobile app called EFU Life PlanIT. EFU Life Assurance Limited has the largest salesforce in the private life insurance sector and has introduced the MPOS system to facilitate online payments. The company is committed to providing state-of-the-art customer service and prompt claim settlement. It is also the first life insurance company in Pakistan to be ISO certified, currently holding the ISO 9001:2015 certification. EFU Life Assurance Limited has received an "Insurer Financial Strength" rating of AA+ with a stable outlook by VIS. The company's products are designed to meet the varying needs of its clients and offer the best in financial services. EFU Life Assurance Limited has been a pioneer in introducing unit-linked products, critical illness products, education planning products, inflation protection benefits, and pension plans in Pakistan.