Rhong Khen International Berhad (Malaysia)

Rhong Khen International Berhad, located in Petaling Jaya, Malaysia, is an investment holding company specializing in the manufacturing and sale of wooden furniture and components. The company, formerly known as Latitude Tree Holdings Berhad, has a strong presence in the household furniture segment, particularly in dining room and bedroom sets. They have grown from manufacturing chairs for dining room sets in 1988 to becoming a high-and-medium-end manufacturer of complete dining room, living room, and bedroom sets. The company primarily uses rubber wood as its raw material, along with oak, pine wood, and other wood-based materials. Rhong Khen International Berhad is one of the largest rubber wood furniture manufacturers and exporters in Malaysia and Vietnam. They export approximately 99% of their products to countries such as the United States, Canada, Europe, South Africa, Australia, China, and the Middle East. In addition to furniture, the company has diversified its revenue stream by venturing into the manufacturing and distribution of polyester boards, decorative wood panels, and printing of impregnated paper. Rhong Khen International Berhad operates six manufacturing plants across Malaysia, Vietnam, and Thailand, with a total floor area of approximately 8.1 million square feet. They employ around 5,900 workers. The company offers a wide range of products, including bedroom collection sets, dining room collection sets, living room collection sets, and polyester boards, decorative wood panels, and impregnated papers. They have an in-house team of designers, technicians, and developers to meet the diverse requirements and tastes of their customers in different markets.