Mst Golf Group Berhad (Subang Jaya) (Malaysia)

The Company was a private limited liability company, incorporated and domiciled in Malaysia. Subsequently, the Company has converted to a public limited liability company on 23 November 2022 and assumed its present name of MST Golf Group Berhad.
The Company s principal activity is investment holding company whilst our Subsidiaries are principally engaged in the specialty retail and wholesale of golf equipment comprising golf clubs, golf balls and accessories and golf apparel in Malaysia and Singapore. In addition, the company also offer golf related services including golf coaching, rental of golf equipment mainly golf clubs and golf accessories at our pro shops at golf and country clubs and supply of range balls for use at the driving range that we operate, event management and planning for golf tournament-related events as well as operating indoor golf centres.
1989 - MST Golf Malaysia commenced operations in general trading and the company started trading used golf clubs in 1990 from our rented premises in Subang Jaya.
1991 - The company opened our first golf retail outlet in Taman Tun Dr Ismail, Kuala Lumpur selling used golf clubs which was also our head office and warehouse.
1994 - The company ventured into the operation of a third party driving range mainly for the supply of range balls and to upkeep and maintain the driving range facilities in Sri Damansara, Selangor.
1996 - The company moved our head office and warehouse to Kepong, Kuala Lumpur.
1998 - The company expanded our retail presence to East Malaysia by opening our first retail outlet in Kota Kinabalu, Sabah.
1999 - The company opened our retail outlet at UOA Kuala Lumpur which was our biggest outlet in Malaysia then with a GFA of 7,140 sq. ft. The company secured the distributorship of notable brands, namely DAIWA (now known as ONOFF and GIII) brands of golf equipment in Malaysia.
2000 - The Company opened our first pro shop at Bukit Jalil Golf Country Resort, Kuala Lumpur with a GFA of 1,600 sq. ft. The Company expanded our geographical market coverage when we incorporated MST Golf Singapore in 2000 and opened our first retail outlet in Far East Shopping Centre, Singapore.
2001 - The Company incorporated our subsidiary, MST Golf Management and started providing golf coaching.
2002 - Through MST Golf Management, the company started to provide event management and planning services mainly for golf tournament-related events.
2005 - The Company commenced sales to corporate customers which involved product customisation such as printing or engraving corporate logos or names onto the golf equipment mainly for corporate events. The company launched our ilovegolf loyalty membership programme where our members can enjoy benefits and privileges. In the same year, the company expanded our value-added services to provide customised club fitting when we opened our first golf tech shop specialising in customised club fitting services in Taman Tun Dr Ismail.
2012 - The club fitting services were transferred and carried out by MST Golf Malaysia. Customised club fitting services is mainly to fit the golf club to the player's physique, swing profile and preferences by customising the specifications such as clubhead, shaft and grip. In 2005, we expanded our retail presence to Sarawak by opening our first retail outlet in Kuching, Sarawak.
2007 - The Company opened a pro shop at the KLGCC with a GFA of 4,421 sq. ft. Subsequently in 2015, we moved to our current location, which is a bigger space within the KLGCC with a GFA of 10,198 sq. ft., our largest pro shop as at the LPD. In 2007, the company organised our first golf festival namely GolFest at the KLGCC, including product demonstrations of various brands of golf clubs, as well as exclusive promotions and offers.
2008 - The company were the official golf equipment supplier for the Maybank Malaysian Open 2008. Subsequently, the company were appointed as sponsors for professional golf tournaments including CIMB Classic, Sime Darby Ladies Professional Golf Association (LPGA), EurAsia Cup, Maybank Championship and SMBC Singapore Open.
2009- The company opened a golf academy through our subsidiary, MST Golf Management at the KLGCC. Over the years, we were engaged to facilitate various programmes including:
i) the National Junior Training Programme by The Malaysian Golf Association and KLGCC, a 1-year training programme for 12 golfers under age of 14
ii) the LPGA Player Development Programme by Yayasan Sime Darby, a 10-week training programme for women golfers to prepare them for Sime Darby LPGA;
iii) the PGM Peak Performance Development Programme by PGM, a 24- week training programme for male golfers
iv) the Rising Star Juniors Programme by Yayasan Sime Darby and KLGCC, a 3-phase training programme for youths from disadvantaged backgrounds; and
v)the KLGCC Peak Performance Junior Programme by KLGCC, a training programme for golfers under age of 14.
Between 2011 and 2015, the company secured several agreements with notable brand owners for us to sell their brands of golf equipment including Yamaha, Under Armour and Cutter Buck. In 2015, the company entered into a tripartite agreement with PGM and UMW Corporation Sdn Bhd for the PGM-UMW Road to Olympics 2016 programme where the company carried out the training programme to qualify golfers for the 2016 Olympic Games held in Brazil. Through this programme, 4 golfers were qualified to compete in the 2016 Olympics.
Between 2016 and 2019, the company continued to expand our portfolio of notable brands by securing agreements with the brand owners for us to sell their brands of golf equipment including Honma, PXG, TaylorMade, Calvin Klein Golf, Peter Millar and G/Fore
2017 - The company launched our online platform, https://mstgolf.com as part of our strategy to extend our sales reach. The company opened a retail outlet in Singapore located at Suntec City Mall which was our biggest retail outlet in Singapore then with a GFA of 4,892 sq. ft. which was subsequently expanded to 7,025 sq. ft. in 2020.
2022 - Through MST Golf Arena, the company ventured into the operation of an indoor golf centre located at The Gardens Mall, Kuala Lumpur. The indoor golf centre has a GFA of approximately 27,140 sq. ft. which houses 20 golf simulation bays, a simulation putting green as well as dining areas. The company also obtained the licence of THE GOLF LAB brand from Canada to offer golf coaching lessons under its licenced training programme and customised club fitting services. The golf coaching lessons under THE GOLF LAB is performed based on a fixed training programme using various technologies to capture data and analyse golf swings while the golf coaching lessons under the golf academy is dependent on the golf instructors' prescribed lessons. The company launched the MST Golf Super App which allows our customers to browse and shop for our products, view their membership details as well as make bookings for our indoor golf centres.
January 2023 - The company opened a retail outlet at The Starhill, Kuala Lumpur and this outlet operated under the MST GOLF PREMIUM brand which is aimed to focus on the premium range of golf equipment. MST GOLF PREMIUM focuses on selected golf equipment including golf clubs, golf balls and accessories and golf apparel which are mainly priced above the average price range of golf equipment that we retail.