Afianzadora Aserta, S.A. de C.V., Grupo Financiero Aserta (Mexico)

Afianzadora Aserta, S.A. de C.V., Grupo Financiero Aserta, is a company located in Mexico City. They provide guarantees that facilitate relationships between companies and individuals, promoting growth and development in all sectors of the economy. In 2021, the company updated and communicated its philosophy, reflecting on its purpose, vision, mission, and beliefs to ensure their relevance in the present and future. Aserta's strategy is based on this philosophy, which aims to achieve their objectives while considering all stakeholders involved in the business. The company listened to various audiences to gather their opinions, concerns, and thoughts in order to update their philosophy. Aserta's ideology is centered around making people believe in people. They envision transforming the warranty industry by imagining solutions that benefit everyone and make their products everyday instruments. Aserta's mission is to provide certainty and confidence in the obligations assumed by individuals and companies, ensuring their fulfillment.