Dongbu Life Insurance Co.,Ltd. (South Korea)

Dongbu Life Insurance Co., Ltd., located in Seoul, is a leading player in Korea's insurance industry. Established in 1989, it has gained a reputation as the country's most stable life insurance company. Specializing in whole life insurance products, Dongbu Life offers a portfolio that is qualitatively superior to many competitors. The company reaches out to customers through various marketing channels, including telemarketing and direct marketing, and has built a strong trust with its satisfied customers. As part of the DB Financial Network, Dongbu Life is one of six firms that make up this financial group. It is the mainstay of the network and is considered one of the most vibrant players among the six firms. Dongbu Life has proven competence in asset management, effectively analyzing yield structures and selecting the best investment options. Its risk management system allows for safe and profitable investment of customers' assets. Dongbu Life's scientific approach to insurance policy management, supported by active CRM activities, enables the company to propose products that are tailored to customers' financial needs and preferences. This customer-centric approach has contributed to its number-one position in the industry and high sales closing rate. Specializing in whole life insurance and non cash-value life insurance products, Dongbu Life offers top coverage at low premiums. With its years of experience in the industry, the company has helped many customers secure their future and that of their loved ones. Dongbu Life has received recognition for its customer-oriented management from trusted external organizations. It has been inducted into the 2022 Korea Management Awards for Customer Satisfaction Management section Hall of Fame, selected as an Excellent Call Center for eight consecutive years, and received an Excellent Rating in Policy Conditions Comprehensibility Evaluation 12 times. The company aims to continue growing by developing differentiated new products, improving its insuretech capabilities, and fostering a corporate culture of trust and communication. Dongbu Life also strives to strengthen its ties with the local community through warm sharing practices.