Kras d.d. (Croatia)

Kras d.d. is a company located in Zagreb, Croatia. It was established in 1911 as Union, a chocolate factory. Today, Kras is a modern company that has successfully adapted to market challenges. The company's operations in Zagreb include the production of chocolate, biscuits, wafers, and candies. In addition to the factories in Zagreb, Kras also owns biscuit and wafer factories in Karolina Osijek, Croatia, and Mira Prijedor, Bosnia and Herzegovina. This expansion has allowed Kras to increase its share in the regional biscuit and wafer market and expand its sales in other export markets. Kras operates to international standards and strict quality requirements. More than half of its output is sold in the domestic market, while the rest is exported. Kras has a long history of manufacturing high-quality treats and growing original brands. Its flagship brands are leaders in their respective product categories and are among the strongest brands in the FMCG industry. The company focuses on adapting its assets to the modern environment while maintaining relationships with consumers and meeting their needs.