China Travel International Investment Hong Kong Limited (Hong Kong SAR, China)

China Travel International Investment Hong Kong Limited, also known as China Travel International, is a flagship company under China National Travel Group. It was established in July 1992 and listed on the Hong Kong Stock Exchange in November of the same year (00308.HK). The company aims to become a "first-class tourism destination investment and operation service provider" and is dedicated to providing high-quality cultural and tourism products to its customers, creating unique travel and leisure experiences. The company focuses on the development and operation of tourism destinations as part of its "1224" development strategy. Its main businesses include investment and operation of tourist attractions and related services (theme parks, natural and cultural attractions, leisure resorts, and tourism supporting services), travel documents and related services, hotel business, and cross-border passenger transportation. It adheres to China National Travel Group's development strategy of "focusing on Hong Kong, deepening in Hainan, expanding in the mainland, and refining overseas," consolidating and strengthening its business in Hong Kong, actively expanding overseas markets, and implementing strategic layouts along the "Belt and Road" initiative. By the end of 2022, the company had invested in and operated nearly 50 high-quality scenic spots and resorts worldwide, including 13 5A-rated scenic spots, 16 4A-rated scenic spots, and many popular tourist destinations. It received nearly 30 million visitors annually and has a comprehensive industry chain operation, super IP creation, and leading comprehensive operation and management capabilities in China. Representative projects under its investment and operation management include Ningxia Shapotou International Tourism Resort, Desert Star Hotel (within Shapotou Scenic Area), Desert Diamond Hotel (within Shapotou Scenic Area), Zhuhai Haiquan Bay Resort, Xianyang Haiquan Bay Resort, China Travel Anji and Leshan Valley (including Club Med L'Ange, Juruo, and Elf Hill Farm), Luzhou Guilipo Hotel, Lugu Lake Gem Half Mountain Hotel (under construction), Hong Kong Hung Hom Hotel (under construction), and Maldives Anbara Island Resort (under construction). It also operates theme parks such as Shenzhen Window of the World and Splendid China Folk Culture Village, as well as natural and cultural attractions such as Detian Transnational Waterfall in Guangxi, Huashan Rock Paintings in Guangxi, Lugu Lake Scenic Area in Yunnan, and Luzhou Laojiao Distillery in Luzhou. The company is also involved in various other projects and services related to the tourism industry. The company implements a "boutique strategy" to enhance scenes, content, and experiences, focusing on creating industry benchmarks recognized by the market and ensuring sustainable development. With a focus on "boutique products, refined operation, precise marketing, and meticulous service," it aims to shape a comprehensive boutique concept. It strives to build a boutique operation management system, emphasizes the creation of boutique culture, strengthens operational management standards and norms for personnel, finance, and authority, and focuses on talent development to continuously improve its leading destination operation management capabilities in China. It also innovates in digital development, establishing a digital platform for China Travel scenic destinations to empower them with front-end applications, business platforms, data platforms, comprehensive control, and decision-making support for digital transformation. As a value creator for the group's tourism and cultural business and a brand builder for group tourism destinations, China Travel International always adheres to the fundamental strategic positioning of the group as a "world-class tourism industry group with excellent product innovation capabilities and global competitiveness." It firmly implements the "boutique strategy," practices the concept of "integrity management and high-quality service," and continuously innovates to lead the industry's high-quality development.