Baterias Willard S.A. (Colombia)

Baterias Willard S.A. is a company located in Malambo, Colombia. It was founded by the Peláez brothers, Emilio, Jesús, Rubén, and Gabriel Peláez Vallejo, who established the agency Willard. The agency initially imported and distributed the first foreign battery in the Colombian market. Over time, the agency transformed into Almacenes Peláez Hermanos due to its rapid growth and excellent service provided to all users of Willard batteries. This growth led to the entry of the North American industry ESBIC CORPORATION into Colombia, operating through Esbic Panama and producing renowned brands such as Willard, Exide, SureStar, and Royal. Baterias Willard has a long history and is known for its commitment to quality and safety. This reputation has made it the preferred choice in the market. The company is part of a holding present in many countries, mainly in Latin America, and is known for its cutting-edge technology, innovation, and development, which keeps it at the forefront of the sector.