Yankershopfood Co., Ltd (China)

Yanker Shop Food Co., Ltd, located in Changsha, was founded in 2005. It is a publicly listed company (stock code: 002847, stock abbreviation: Yanker Shop) engaged in food research, production, and sales. The company has several wholly-owned subsidiaries, including Jiangxi Yanker Shop Food Co., Ltd, Guangxi Yanker Shop Food Co., Ltd, Henan Yanker Shop Food Co., Ltd, and Hunan Yanker Shop E-commerce Co., Ltd. Yanker Shop focuses on the food industry and has achieved industry-leading levels in research and development, production, quality, brand, and distribution. It is recognized as a key national agricultural industrialization enterprise, a national high-tech enterprise, a national green factory, and a national poverty alleviation and employment base. The company has received awards such as the First New Hunan Contribution Award and the Sixth Governor's Quality Award Nomination Award. Yanker Shop's core competitive advantage is to create "good snacks, made by Yanker Shop." The company continuously improves its product strength, implements lean production management, and has established an intelligent production system and a quality management system throughout the entire lifecycle. It has developed four major bases in Hunan Liuyang, Jiangxi Xiushui, Guangxi Pingxiang, and Henan Luohe. The company is also promoting digital development, leveraging its supply chain management advantages, integrating upstream and downstream resources, building an internet platform for leisure food, creating an ecological environment for the leisure food industry, and establishing a leading advantage in total product cost. The company focuses on meeting consumer demands and offers a variety of products, including spicy snacks under the brand "Yanker Shop," deep-sea snacks under the brand "31° Fresh," baked goods under the brand "Hando Dad," baked potato chips under the brand "Shuhuo," jelly under the brand "Juro Manfen," preserved fruits and dried fruits, and eggs. Yanker Shop uses its cultural heritage to empower the brand and strives to create flagship products. The company continuously innovates and iterates its products, catering to different channels and terminals such as bulk packaging, fixed packaging, and small commodity packaging. The "Yanker Shop" trademark has been recognized as a well-known trademark in China. Yanker Shop strengthens its coverage across all channels, focusing on developing e-commerce, convenience stores, snack specialty stores, and campus stores, in addition to maintaining its existing advantages in KA and AB class supermarkets. The company collaborates deeply with popular snack brands such as "Snacks Are Busy" and "Dai Yonghong," and leverages influencers on platforms like Douyin to promote its products. It also makes strategic moves on platforms like Pinduoduo to lead in e-commerce, live streaming, and community group buying channels. Yanker Shop optimizes its supermarket island model, accelerates its expansion, and covers millions of retail stores, ensuring that its good snacks are available everywhere. Yanker Shop has achieved rapid and high-quality growth in the past four years, with a compound annual growth rate of over 32% in revenue. It is the fastest-growing company among listed companies in the leisure food industry. In the future, Yanker Shop will continue to focus on the food industry, create a new ecological environment for the food industry, and build a Chinese food carrier.