Toread Holdings Group Co., Ltd. (China)

Beijing Toread Outdoor Products Co., Ltd. founded in 1999is a high&new tech enterprise, which specializes in R&D,design, production and retail of outdoor products. In 2007,TOREAD brand was qualified as the ?Well-known Trademark ofChina, and became the Licensed Manufacturer of Beijing 2008Olympic Games搂. In 2008, Toread established the largestscale and the strongest innovation capability R&D Center inChina outdoor field. Three Toread products won the mostauthoritative industrial design award Red Star Award inChina. Toread's marketing network covers more than 90 largeand medium cities all over the China, about 400 standardizedoutlets. The top minded awareness of target consumer groupand the occupancy rate of top department stores rank No. 1in outdoor industry. During past ten years, the annualaverage of growth rates of Toread exceeded 50%, whichbecame the legend of China outdoor products enterprises.In 2009, Toread welcomes the 10th anniversary offoundation and it's also the start of new long march. Thetargets below will be come ture this year: new brandidentification VI system, the fifth generation shop,Imformationization construction of terminals, improvement ofmanagement performance and Toread's strong team withresolving the practical questions as the supreme principle.Toread aims at becoming the leading enterprise of Chinaoutdoor industry and the world-class outdoor brand operator.