Phoenix New Media Ltd. (China)

The Company is a new media company providing premium content on an integrated Internet platform, including PC and mobile, in China.
The Company offers content and services through three channels, including an online channel at ifeng.com, a video channel, and a mobile channel, as well as transmits content to TV viewers, primarily through Phoenix TV. The company, through its Website, ifeng.com, provides approximately 40 interest-based verticals, such as news, finance, entertainment, fashion, military affairs, history, commentary, real estate, digital books, philanthropy, and Buddhism; interactive services, including blog, micro-blog, user surveys, comment posting, and discussion forum; and personalized features at ucenter.ifeng.com. Its video channel services comprise v.ifeng.com vertical that offers free online video on demand, live Phoenix TV broadcasts, subscription online video service, and pay-per-view online video service; mobile subscription and pay-per-view video services; mobile video application; and video content sales. The company's mobile channel consists of 3g.ifeng.com mobile Website; and mobile Internet and value-add services, including mobile newspaper service, digital books service, digital reading applications, and mobile game services, as well as wireless value-added services comprising SMS-based, music, IVR-based, WAP-based services, and MMS-based services.
The Company currently operates in two principal operating segments: net advertising services and paid services.
- Advertising Services: The Company provides advertising services primarily through its ifeng.com, The Company s mobile Internet websites i.ifeng.com, and The Company s mobile applications in its mobile channel. The Company s advertising team consists of direct sales, agency sales, advertising technology and products support, customer support, advertising design and production, resource management, advertising strategy and sales promotion, and other functions.
- Paid Services: Paid services revenues mainly consist of revenues from paid content and E-commerce. Revenues generated from paid content include fees from digital reading and revenues from the sales of audiobooks and other content-related sales activities. E-commerce revenues are generated from the sales of goods through our e-commerce platform or other third-party platforms.
HISTORY
2007 On November 22, 2007, the company was incorporated in the Cayman Islands.
2011 On May 12, 2011, Its ADSs began trading on the New York Stock Exchange under the ticker symbol “FENG .
2018 2018 In December 2018, The Company acquired a 25.5 equity interest in Yitian Xindong. In November 2018, The Company acquired a 10 equity interest in Yitong Technology. On December 28, 2018, the Company completed the Acquisition and consolidated Yitian Xindong.
2020 In April 2020,The Company acquired 19.99 of the equity interest in FM Beijing. In August 2020, The Company acquired 6.04 equity interest in Humanistic Intelligence.