Greentree Hospitality Group Ltd. (中国)

The Company operates as a franchised hotel operator. The Company offers hotels, guest houses, board rooms, banquet halls, wedding venues, serviced apartments, and shell inns. The Company serves the hospitality industry worldwide.
The principal business activities of The Company are to develop leased-and-operated and franchised-and-managed economy hotels under the “GreenTree” brand in the PRC. The Company is fully focused on developing smart and digital hotels to improve operational efficiency for its hotel general managers and staff, ensure the reliability of its booking systems, and deliver excellent customer service.
The Company has the strong direct sales channels coupled with an established membership program. The Company currently operates with 98.5 of franchised-and-managed hotels in The Company s network. The Company s pure-play franchised model allows us to expand rapidly in an asset-light manner and has brought us substantial financial performance in terms of profitability, return on investments, and success to its franchisees.
HISTORY
2017 The Company was incorporated in the Cayman Islands on October 18, 2017 under name GreenTree Hospitality Group Ltd. .
2018 The Company s ADSs have been listed on the New York Stock Exchange since March 27, 2018 under the symbol “GHG”.
2019 In April 2019, The Company entered into an agreement to acquire a 70 equity stake in Urban, a franchised hotel operatior in China with a network of economy and business brands.
2022 In May 2022, The Company entered into a definitive agreement to acquire Da Niang Dumplings and Bellagio, two leading restaurant chain businesses in China from GTI, The Company s controlling shareholder.