Central China Land Media Co.,Ltd (China)

The company is a chemical and pharmaceutical products manufacturer. Due to internal affairs its production came to a halt in the first half of 2007. Because of consecutive years of losses from 2005 to 2007, starting from January 31, 2008 the company’s listing suspended. It completed share reform by major asset restructuring. Thereafter the company's main business changed to publishing and media industry. Relying on Zhongyuan Media as important support, the company has been enhancing resources integration and restructuring. It has established marketing and planning mechanism of brand books, bestsellers and long-term effective books. Strong support has been given to publishing projects with competitive advantage. Upon creating several country's leading brands, publishing scale and effectiveness are to be increased on an overall basis. For the aspects of printing material supply, the company has been strongly promoting the integration of resources and asset restructuring to play the advantages of uniform resources allocation to full and to achieve intensive operation and scale development. The introduction of market mechanisms has developed social activeness and business operation while improving resource efficiency and overall scale and strength. The company aims to build scale and efficiency advanced printing and logistic base in central and west region of China.