German consumer brands company Beiersdorf set foot in Bulgaria in October 2001 by opening a subsidiary called Beiersdorf Bulgaria.
The products of Beiersdorf, maker of Nivea skin products, have been present in the country since 1926.
In 1994-2001, the products of the German cosmetics giant were imported and distributed by the local trading company Fortuna.
Beiersdorf Bulgaria held a 20% stake of Bulgaria's white cosmetics market in 2003, behind the local arm of U.S. cosmetics giant Avon that controlled 23%.
According to Euromonitor International, Beiersdorf Bulgaria ranked 3rd with 15% of the local skin care market in 2009 in terms of RSP.
Headquarters
Bul. Aleksandar Stamboliyski 101
Sofia; Sofia - city;
Postal Code: 1303
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