Bata Shoe Company (Bangladesh) Limited (Bangladesh)

Bata Shoe Company (Bangladesh) Limited, located in Dhaka, is a part of the Bata Shoe Organization, which was founded in 1894 by Czech businessman Tomas Bata in Zlin, Czechoslovakia. Bata is now the world's largest manufacturer and marketer of footwear, operating in over 70 countries. In Bangladesh, Bata started its operations in 1962 and currently operates two manufacturing facilities in Tongi and Dhamrai. With a production capacity of 160,000 pairs of shoes daily, Bata Shoe Company (Bangladesh) Limited sells approximately 30 million pairs of shoes annually. Bata offers a wide range of footwear for men, women, and children, including internationally renowned brands such as Bata Comfit, Marie Claire, Hush Puppies, Scholl, Nike, Skechers, Power, North Star, Bubblegummers, Ben10, Sandak, Weinbrenner, and B.first. The company focuses on providing uncompromising quality and striking designs to appeal to different segments of consumers. Bata has also implemented a segmentation strategy for its retail outlets, catering to different market segments. The introduction of concepts like Bata City Stores, Bata Family Stores, and selective outlets has enhanced consumer satisfaction. The City Stores offer a comfortable shopping experience with spacious floor space, modern interior décor, and novel shelving systems. Bata has a network of 261 retail outlets strategically located throughout the country, including the World's Largest Bata Store at Bashundhara City Mall. With a strong focus on innovation, Bata's Shoe Innovation Centers around the world continue to develop new shoe materials, technologies, and styles that combine fashion with comfort. The company's goal is to ensure customer satisfaction and build a worldwide family of satisfied customers and dedicated workers.